| A history of setting industry standards by letting | | | | and the consumer.By 1967, sales in their agricultural |
| consumers' expectations for product performance | | | | equipment were equal to Case's construction |
| and concerns for safety take center stage is Case's | | | | equipment's performance. Separate divisions to |
| real claim to fame.Inventor Jerome Case founded the | | | | better service each market were created through |
| company in 1842. What began as a company meant | | | | reorganization in 1968. Striving for the safest |
| to build threshing machines has been transformed | | | | machinery designs throughout their history is another |
| into a major manufacturer of construction equipment. | | | | value reflected in Case's history. In 1998, they were |
| The company's longevity in a highly competitive arena | | | | the first to provide ride control on backhoes and the |
| reflects the success of their commitment to the | | | | first to offer this feature on skid steers. Today, a |
| industry and the consumer.Legend details the | | | | huge variety of Case machines are sold and serviced |
| company founder's initial commitment to producing | | | | in over 150 countries throughout the world. |
| quality machines and setting the highest standards in | | | | .Insistence on staying American Made reflects Case's |
| customer care. In 1884, upon hearing of a Case | | | | genuine values, and has been recognized in national |
| dealer's denial of assistance to a Minnesota farmer | | | | and international circles. Their backhoes were listed in |
| with a broken thresher, Jerome Case himself traveled | | | | Fortune's 1988 "100 Products America Makes Best." |
| from Racine, Wisconsin to repair the machine himself. | | | | The company designs and makes its own engines, |
| A crowd had assembled to see the company | | | | transmissions, gears and other components.In 1994, |
| founder attempt to repair the broken thresher. When | | | | parent company Tenneco, Inc. began major |
| it was found to be of such poor quality that repair | | | | reductions in private ownership by offering Case |
| was impossible, Jerome promptly doused the | | | | share sales to the public. Case became nearly 80% |
| thresher with kerosene and set it on fire. The | | | | publicly owned by 1995. Case's 1995 net income |
| defective thresher was replaced with a brand new, | | | | doubled their 1994 financial performance, soaring |
| fully functioning model the very next day.Case | | | | from $165 million to $346.Striving for the safest |
| started in the construction industry in the early 19th | | | | machinery designs throughout their history is another |
| century manufacturing steamrollers and road graders. | | | | value reflected in Case's history. In 1998, they were |
| By 1886 it was the world's largest manufacturer of | | | | the first to provide ride control on backhoes and the |
| steam engines. Case bought American Tractor Corp. | | | | first to offer this feature on skid steers.In a |
| in 1957 and merged with New Holland in 1999, | | | | profit-driven world of outsourcing and quality |
| forming CNH Global. Other mergers and acquisitions | | | | compromises, the success and continued |
| have taken place along the way, as Case worked | | | | commitment of a company to its consumers' |
| towards improving the safety and capabilities of | | | | well-being and the industry it serves is an example |
| farming equipment while developing innovative | | | | more should model.#1 Resource |
| construction equipment to the benefit of the industry | | | | Case historical performance. |