| A history of setting industry standards
| |
| | and the consumer.By 1967, sales in their
|
| by letting consumers' expectations for
| |
| | agricultural equipment were equal to
|
| product performance and concerns for
| |
| | Case's construction equipment's
|
| safety take center stage is Case's real
| |
| | performance. Separate divisions to
|
| claim to fame.Inventor Jerome Case
| |
| | better service each market were created
|
| founded the company in 1842. What began
| |
| | through reorganization in 1968. Striving
|
| as a company meant to build threshing
| |
| | for the safest machinery designs
|
| machines has been transformed into a
| |
| | throughout their history is another value
|
| major manufacturer of construction
| |
| | reflected in Case's history. In 1998,
|
| equipment. The company's longevity in a
| |
| | they were the first to provide ride
|
| highly competitive arena reflects the
| |
| | control on backhoes and the first to
|
| success of their commitment to the
| |
| | offer this feature on skid steers. Today,
|
| industry and the consumer.Legend details
| |
| | a huge variety of Case machines are sold
|
| the company founder's initial commitment
| |
| | and serviced in over 150 countries
|
| to producing quality machines and setting
| |
| | throughout the world. .Insistence on
|
| the highest standards in customer care.
| |
| | staying American Made reflects Case's
|
| In 1884, upon hearing of a Case dealer's
| |
| | genuine values, and has been recognized
|
| denial of assistance to a Minnesota
| |
| | in national and international circles.
|
| farmer with a broken thresher, Jerome
| |
| | Their backhoes were listed in Fortune's
|
| Case himself traveled from Racine,
| |
| | 1988 "100 Products America Makes Best."
|
| Wisconsin to repair the machine himself.
| |
| | The company designs and makes its own
|
| A crowd had assembled to see the company
| |
| | engines, transmissions, gears and other
|
| founder attempt to repair the broken
| |
| | components.In 1994, parent company
|
| thresher. When it was found to be of
| |
| | Tenneco, Inc. began major reductions in
|
| such poor quality that repair was
| |
| | private ownership by offering Case share
|
| impossible, Jerome promptly doused the
| |
| | sales to the public. Case became nearly
|
| thresher with kerosene and set it on
| |
| | 80% publicly owned by 1995. Case's 1995
|
| fire. The defective thresher was
| |
| | net income doubled their 1994 financial
|
| replaced with a brand new, fully
| |
| | performance, soaring from $165 million to
|
| functioning model the very next day.Case
| |
| | $346.Striving for the safest machinery
|
| started in the construction industry in
| |
| | designs throughout their history is
|
| the early 19th century manufacturing
| |
| | another value reflected in Case's
|
| steamrollers and road graders. By 1886 it
| |
| | history. In 1998, they were the first to
|
| was the world's largest manufacturer of
| |
| | provide ride control on backhoes and the
|
| steam engines. Case bought American
| |
| | first to offer this feature on skid
|
| Tractor Corp. in 1957 and merged with New
| |
| | steers.In a profit-driven world of
|
| Holland in 1999, forming CNH Global.
| |
| | outsourcing and quality compromises, the
|
| Other mergers and acquisitions have taken
| |
| | success and continued commitment of a
|
| place along the way, as Case worked
| |
| | company to its consumers' well-being and
|
| towards improving the safety and
| |
| | the industry it serves is an example more
|
| capabilities of farming equipment while
| |
| | should model.#1 Resource
|
| developing innovative construction
| |
| | Case historical performance.
|
| equipment to the benefit of the industry
| |
| |
|
