| There is no doubt that effective marketing will bring | | | | A single photo may sell your property to an indecisive |
| new and returning guests to your vacation site - | | | | potential visitor! |
| whether it's a small beach home for rent, or a | | | | * With the availability of sophisticated, hand held |
| destination retreat exclusively for adults. No matter. | | | | equipment, it is now possible for you to produce a |
| When searching for the perfect vacation site, | | | | 360-degree video of your guest rooms, the dining |
| potential guests look for very specific information. | | | | room, the swimming pool and most other guest sites. |
| There is no doubt that the more details you are able | | | | The video should look as if it was done professionally |
| to include in your website, the more likely you are to | | | | so, if in doubt regarding your photography skills, hire |
| capture vacation dollars. | | | | a professional for this one. |
| * When first trying to decide where to visit or what | | | | * Don't forget to include information regarding the |
| to do, vacationers now use the Internet as their | | | | history of the area. For example, did it develop as a |
| personal travel agent and researcher. By typing in | | | | result of California's Gold Rush in the 1850s? Do your |
| their choice(s) for the "best vacation ever," they | | | | own research using the local library and Chamber of |
| weigh all the factors that are important to them for | | | | Commerce brochures. Is your location the birthplace |
| an enjoyable trip. Do they favor water specific | | | | of someone famous, or did a major Civil War battle |
| locations - a beach in Tahiti, a lake in Wisconsin or a | | | | take place just five miles out of town? |
| river in Glacier National Park? Maybe they prefer a | | | | * Should you recommend travel insurance to potential |
| mountain destination - Mt. Rainier or a trek through | | | | guests? This relatively inexpensive protection might |
| the Swiss Alps. Are they folks that want to be | | | | save hem hundreds of dollars should a medical |
| where the action is, or do they relish the quiet and | | | | emergency or some other problem occur prior to or |
| peace of a secluded beachfront cabin? When | | | | during their trip. |
| describing your location, make sure you feature | | | | * One of the best ways to get the "flavor" of a |
| anything and everything that might appeal to | | | | vacation site is to include stories told by previous |
| potential vacationers. | | | | visitors or area locals. Be sure to include the tale |
| * Nothing is more true than the adage, "Every picture | | | | about the biggest fish ever caught off the facility's |
| tells a story." When trying to attract visitors to your | | | | dock. Or maybe there's an especially interesting |
| destination, it is very important to include clear and | | | | "character" who lives nearby and who enjoys talking |
| descriptive photos of the facility itself, the rooms, | | | | with visitors every Tuesday and Thursday afternoon. |
| the common areas, the surrounding scenery and any | | | | In addition, there's no harm in including comments |
| number of other attractions that make your site | | | | written by former guests in your website. These will |
| unique and inviting. Group the photos into sections -- | | | | assure your credability and attest to the fact that |
| for example don't put a photo of the mirror-like lake | | | | your fresh-squeezed fruit juices are the best they've |
| in with those showing a typical guest bathroom. Make | | | | ever tasted room. A comments section will also give |
| it easy for a potential visitor to travel through your | | | | former visitors the chance to rave about the free |
| website with ease and in a natural progression. | | | | bicycles, fishing poles and rowboats you make |
| Remember, photo quality is of primary importance. If | | | | available to all registered guests! |
| you're not a good photographer, hire a professional. | | | | |