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Article #325: How to Rent Your Second Home

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Thanks to the Internet, offering your unique considerations involved with
second home as a vacation rental has vacation rentals.
never been easier or, potentially, more Being able to accept credit cards for
profitable. In the past, you really had booking and damage deposits simplifies
only two choices. You could either list things enormously. You don't have to
your second home with a property worry about checks clearing (or
management company and trust it to get bouncing). Or being delayed in the mail.
you bookings for the season, or you could You don't have to write out and mail
place ads in newspapers and handle refund checks for damage deposits. You
bookings, security deposits, rental can handle all financial transactions
checks, and all the other details associated with your rental online or
yourself. over the phone.
Unfortunately, there are at least two Step Three is to build an on-site team of
disadvantages to listing with a property maintenance and service people. When you
manager. First, a property manager's goal have a plumbing or electrical problem in
is to rent as much if his or her your main home, you know who to call.
inventory as possible. None of them has Your second home/vacation rental may be
any interest in renting your particular located a thousand miles away, but the
property. Second, while property managers process is the same. Your guest phones
can free you from all booking and you with a problem. So you call the
maintenance chores, their fees can range appropriate local service person to take
from 15% to a whopping 50% of your rental care of it. The same with cleaning and
income. other services. You do not have to be
As for the traditional do-it-yourself on-site. You just have to previously
approach, newspaper ads are expensive, established relationships with good
and placing ads on free services like people. Alternatively, as you're setting
Craigslist requires constant reposting things up, you may find that a property
since they disappear after a week or so. management company or rental agency will
So what do you do? You own a second home. agree to sell you cleaning and repair
Since it isn't your main nest, you aren't services a la carte.
reluctant to offer it as a vacation Actually, this brings up an interesting
rental. How can you maximize the income point. The savvy property management
it throws off while minimizing management companies realize that the Internet has
and maintenance hassles? altered the balance of power. Rental
Step One is to list your property with agencies are no longer a property owner's
HomeAway.com, owner of the four leading only choice. So a growing number are
vacation home rental sites. The cost is willing to negotiate. For example, you
$300 a year, and it gets you on might list with a property manager but
CyberRentals, GreatRentals, A1Vacations, arrange a deal under which you pay full
and HomeAway's own site. For an commission on bookings they bring in but
additional $180, you can also list on pay no commission on bookings your own
HomeAway's VRBO.com, the biggest such marketing efforts generate.
site on the Internet. We also recommend Here's the bottom line: If you're not
($150), for a total annual cost of $630. renting out your second home when you and
Think of these systems as your starter your family are not using it, you are
set. And avoid the temptation to waste passing up thousands of dollars a year in
time listing with the free sites that are extra income, not to mention applicable
sure to solicit you. tax deductions. And, thanks to the
Step Two is to get set up to accept major Internet, you no longer have to pay
credit cards. Costco, Sam's Club, and ruinous commissions to property
trade associations and business groups management companies. You can do it all
offer credit card "merchant accounts" as yourself and keep all the money. (This is
membership benefits. But we recommend a lot easier than you might think.) Or
going to and clicking on "Vacation you can do some things yourself and pay
Rental Credit Card Merchant Account." for other services. There is definitely a
Like Rentors.org itself, this program was continuum of possibilities when it comes
created by the leading vacation rental to making your second home or vacation
listing sites now owned by The financial property work for you!
institutions involved are aware of the






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