Maslow on My Mind: How Maslow's Hierarchy of Needs Affects Business and Society

Introduction: Maslow in the Big AppleAbraham Maslowquestion of the most valid means for acquiring
was born in New York in 1908 to poor, uneducatedknowledge of the world, Humanists reject arbitrary
Russian immigrants. He was the oldest of sevenfaith, authority, revelation, and altered states of
children, and therefore pushed by his parents toconsciousness.3. Humanism is a philosophy of
succeed in education where they had not. Originallyimagination. Humanists recognize that intuitive feelings,
studying to be a lawyer, he found it to be of littlehunches, speculation, flashes of inspiration, emotion,
interest and eventually shifted over to psychologyaltered states of consciousness, and even religious
where he excelled. Maslow went on to receive hisexperience, while not valid means to acquire
PhD in Psychology at the University of Wisconsin,knowledge, remain useful sources of ideas that can
under the tutelage of Harry Harlow, famous forlead us to new ways of looking at the world. These
experimentation with rhesus monkeys andideas, after they have been assessed rationally for
attachment behavior. After some time he returnedtheir usefulness, can then be put to work, often as
to New York and began studying human sexuality. Inalternate approaches for solving problems.4.
addition to this study, during the years of teaching,Humanism is a philosophy for the here and now.
he had the opportunity to meet many well-respectedHumanists regard human values as making sense only
psychologists which further helped to shape hisin the context of human life rather than in the
thoughts on the human needs. The final event whichpromise of a supposed life after death.5. Humanism is
led Maslow to move in the humanistic direction camea philosophy of compassion. Humanist ethics is solely
from the study of the development of the conceptconcerned with meeting human needs and answering
of "self-actualization". It was this study that ledhuman problems--for both the individual and
Maslow to develop his famous Hierarchy of Needssociety--and devotes no attention to the satisfaction
Theory.[1]Food for thought: What humans reallyof the desires of supposed theological entities.6.
needUntil Maslow began to develop his theories, mostHumanism is a realistic philosophy. Humanists
studies on human nature focused on biology,recognize the existence of moral dilemmas and the
achievement or power to explain the forces thatneed for careful consideration of immediate and
drive us.Maslow postulated that there were fivefuture consequences in moral decision making.7.
levels of basic needs that every human attempts toHumanism is in tune with the science of today.
attain:Humanists therefore recognize that we live in a
Externally-Satisfied Needs (basic needs that everynatural universe of great size and age that we
individual must satisfy before they can progress).1.evolved on this planet over a long period of time,
Physiological - I'm hungry.2. Safety - I'mthat there is no compelling evidence for a separable
scared.Internally-Satisfied Needs (needs leading to"soul," and that human beings have certain built-in
enlightenment and understanding.3. Social - I'm lonely.4.needs that effectively form the basis for any
Esteem - I can't.5. Self Actualization - I can!In thehuman-oriented value system.8. Humanism is in tune
1970s, Maslow further split this hierarchy up into awith today's enlightened social thought. Humanists are
total of eight levels:[2]1) Physiological: hunger, thirst,committed to civil liberties, human rights, church-state
bodily comforts, etc.;2) Safety/security: out ofseparation, the extension of participatory democracy
danger;3) Belonging and Love: affiliate with others, benot only in government but in the workplace and
accepted; and4) Esteem: to achieve, be competent,education, an expansion of global consciousness and
gain approval and recognition.5) Cognitive: to know,exchange of products and ideas internationally, and
to understand, and explore; (new)6) Aesthetic:an open-ended approach to solving social problems,
symmetry, order, and beauty; (new)7)an approach that allows for the testing of new
Self-actualization: to find self-fulfillment and realizealternatives.9. Humanism is in tune with new
one's potential; and8) Self-transcendence: to connecttechnological developments. Humanists are willing to
to something beyond the ego or to help others findtake part in emerging scientific and technological
self-fulfillment and realize their potential. (new) (Thisdiscoveries in order to exercise their moral influence
concept is relatively new and many authors such ason these revolutions as they come about, especially
Dr. Stephen covey express similar views.)[3]Anotherin the interest of protecting the environment.10.
way to look at the Needs is to break it intoHumanism is, in sum, a philosophy for those in love
"D-Needs" (Deficiency) and "B-Needs" (Being). Maslowwith life. Humanists take responsibility for their own
believed that the deficiency needs, once satisfiedlives and relish the adventure of being part of new
ceased to be a driving force for the individual, anddiscoveries, seeking new knowledge, exploring new
they were then free to move upward to developingoptions. Instead of finding solace in prefabricated
themselves.If we follow the traditional hierarchicalanswers to the great questions of life, Humanists
form, we can see that each need forms the basis ofenjoy the open-endedness of a quest and the
the next need above it in the pyramid. Without thesefreedom of discovery that this entails.What is holding
previous foundations, Maslow believed that it isus back?If reaching the summit of the mountain of
impossible to move on to the next stage in theself-actualization were easy, everyone would be
hierarchy.[4]In spite of the fact that it is veryenlightened, happy, hard-working, creative, and
well-known and intrinsically comforting, there seemswealthy. We would all strive to take responsibility for
to be little hard evidence that the theory actuallyour actions, and attempt to improve the situation
applies to people in general. Even Maslow admitted toaround us by developing new and unique ideas.
this.[5]A learning experienceMaslow's Hierarchy ofUnfortunately, this is not happening. What is holding
Needs has had a dramatic influence on the field ofus back from reaching our "fully functional, healthy
education. Traditional beliefs regarding educationalpersonality"?I concur with Maslow that society and
methodology have shifted to a more humanisticthe education system are preventing individuals from
approach, with the focus on meeting the students'reaching their full potential. Here is what Maslow has
basic needs in order to assist them to progress.Theto say on the matter:"The state of being without a
most important goal in education is to learn, followedsystem of values is psychopathogenic, we are
by developing an understanding of the material tolearning. The human being needs a framework of
retain it, and apply it in life. In order to do this, thevalues, a philosophy of life, a religion or
students need to be motivated enough to work hardreligion-surrogate to live by and understand by, in
to achieve this goal. Without motivation to learn it isabout the same sense he needs sunlight, calcium or
unlikely that the education will succeed to the extentlove. This I have called the "cognitive need to
that it is intended.In order to maximize thisunderstand." The value- illnesses which result from
motivational desire, the educators need to attend tovaluelessness are called variously anhedonia, anomie,
the needs of the student. By understanding Maslow'sapathy, amorality, hopelessness, cynicism, etc., and
Hierarchy of Needs, teachers can work towardcan become somatic illness as well. Historically, we are
realizing the basic needs that develop the foundationin a value interregnum in which all externally given
for higher learning, or actualization.Here is an examplevalue systems have proven failures (political,
of how the school can meet the basic needs of theeconomic, religious, etc.) e.g., nothing is worth dying
students:If the school understands that in order tofor. What man needs but doesn't have, he seeks for
function at school, students need the basicunceasingly, and he becomes dangerously ready to
physiological needs satisfied before they can absorbjump at any hope, good or bad. The cure for this
their studies, they may consider providing lunches if adisease is obvious. We need a validated, usable
great deal of the students do not have their own.system of human values that we can believe in and
This would then propel the learners to the next level.devote ourselves to (be willing to die for), because
By fostering a trusting, safe environment, with athey are true rather than because we are exhorted
classroom social network, and providing praise in theto "believe and have faith." Such an empirically based
form of positive reinforcement from the teachers,Weltanschauung seems now to be a real possibility,
the students will be able to focus on theirat least in theoretical outline." [12]If society is not
learning.[6]A real example that has come up near theinstilling the proper values into the youth of today,
end of the 20th century with respect to this is thethey are unable to develop a healthy outlook on life.
problems that have arisen due to the beliefs onThis will hamper their journey to self-actualization.
"special education". During the 70s and 80s whenThe education system is also currently not providing
where the traditional beliefs of segregating childrenthe proper morals, and positive, nurturing
with special needs (physical, intellectual, or emotional)environment for students in order for them to grow.
was employed in the school system anomalies aroseThe schools need to focus on the areas of Maslow's
that called into question these beliefs. It was believedHierarchy of Needs that are deficient in the student
that by placing these students in separate learningbody, nurture them, and help their students to excel
atmospheres they would be able to learn at a pacein ways that go deeper than just good
more appropriate to their abilities, receive specialgrades.Summary: Change Your Socks, Change Your
attention and eventually progress through theAttitudeIn the contemporary business world, a
system to receive the same education at the end ofproduct-centered business style is no longer
the program. As it turns out, this did not happen andsuccessful. Companies must now, more than ever
the children's learning was hampered.[7]Managingbefore, develop a consumer-centric approach to
expectationsFocusing on such human needs forbusiness. The market is demassifying, and this means
successful motivation can very easily be ported overthat individual needs must be met.In order for the
to the business world and applied in the field ofeducation system to produce individuals that can
Management. In fact, Maslow himself becamereach the peak of Maslow's pyramid, the schools
fascinated with the field of management andshould also take a similar approach and rather than
attempted to explain the ability of good managers tofocus on the product (education), they should instead
motivate their employees using a solid understandingfocus on meeting the needs of the client (student).
of the Hierarch of Needs. He even went so far as toThis will by no means be an easy task for it requires
regularly visit a high-tech company in California toa tremendous amount of time and energy on the
study the management practices in the 1960s.part of the supplier (schools), but the end results will
Maslow discovered that managers who treat theirproduce a much more satisfied customer who is able
subordinates with trust and respect created anto benefit from the interaction.Maslow lists 10 points
environment that promoted a better work situationthat educators and teachers ought to consider in
and improved productivity.Peter Drucker, the famousorder to change their style so as to move toward
management guru has said that "Maslow's contributionthe self-actualization of the individual. A summary of
to management was a big one. He pointed out hatthese points can be found below:1. Be true to
you have to have different personnel policies foryourself.
different people in different situations for them to be2. Do not be bound by your culture.
truly effective."[8]Why 'Y'?Theories X and Y, as3. Discover your calling.
developed by Douglas McGregor fit very nicely into4. Life is precious.
the Needs Theory. If humans are intrinsically5. Do not judge people.
searching for something to help propel them to the6. See to the satisfaction of basic needs.
next level, and have an internal desire to progress,7. Take time to smell the roses.
and give back to society, as is believed by the8. Learn self-control.
followers of "Theory Y", then it goes to reason that9. Don't sweat the little things.
the humanistic approach, as laid out by Maslow would10. Make the right decisions.These can and should be
assist these individuals in reaching their goals. If weapplied to all aspects of life, from your private time,
believe that human nature responds best to athrough education and even in the work environment
positive, nurturing atmosphere, then managers thatin order to work toward improving yourself and
hold the following beliefs with respect to their staffsociety.References1. C. George Boeree, 'Abraham
should be able to raise them up higher in an attemptMaslow, 1908-1970', Huitt, W. (2004). Maslow's
to improve productivity, and the individual goals ofhierarchy of needs. Educational Psychology
the worker:1. Employees view work as natural.2.Interactive. Valdosta, GA: Valdosta State University.
Commitment to goals leads to self-direction andRetrieved [date] from, Stephen R. Covey, 'The 8th
self-control.3. People will look for situations whereHabit, From Effectiveness to Greatness',
they can receive accountability for their work.4.FranklinCovey Co., Free Press, 2004.4. Wikipedia,
Decision-making on various levels can be spread'Maslow's Hierarchy of Needs', Educational Psychology
among the company and not be the soleInteractive6. Jones, Michael. "Maslow's Hierarchy of
responsibility of upper management.[9]What'sNeeds Can Lower Recidivism." Corrections Today
'Humanism' got to do, got to do with it?Humanism is66.4 (2004): 18-22.7. Norman Kunc, 'The Need to
the "third force" in psychology, following theBelong: Rediscovering Maslow's Hierarchy of
traditional studies of behaviorism and psychoanalysis.Needs', Axis Consultation and Training Ltd,, 1998.8.
Maslow, Carl Rogers, Rolly May and many othersExcerpted from Maslow on Management, by
helped to advance this way of looking at the humanAbraham H. Maslow, with Deborah Stephens and
condition.Humanism has a long history going back toGary Heil, 1998.9. Robbins, Stephen P., 'Essentials of
the times of the Greek philosophers of the 6thorganizational behavior, eighth edition', Pearson
century BC. It has come forward in time andEducation Inc., 2005, p5010. Wikipedia definition for
developed into three broad categories: religious,'humanism', Frederick Edwards, 'What is Humanism?',
secular, educational humanism. When people discussAmerican Humanist Association, 1989, Maslow, A., &
"humanism" they generally mean the understanding ofLowery, R. (Ed.). (1998). 'Toward a psychology of
secular humanism.being (3rd ed.)', New York: Wiley & Sons.Cameron
"Humanism is a broad category of active ethicalSwitzer
philosophies that affirm the dignity and worth of allIntrmarket Solutions
people, based on the ability to determine right andFukui,
wrong by appeal to universal human qualities-===========Cameron has lived and worked in
particularly rationality, common history, experience,Japan for over 15 years. Originally a researcher and
and belief. Humanism is a component of a variety ofeducator he has a penchant for details and a natural
more specific philosophical systems, and is alsoborn flair for communication "soul to soul". His
incorporated into some religious schools ofextensive experience in the culture, coupled with
thought.Humanism entails a commitment to thelanguage fluency and a deep understanding of
search for truth and morality through human meansJapanese ethics, morals and thought processes has
in support of human interests. In focusing on theallowed him to develop a special niche market in the
capacity for self-determination, humanism rejectsbusiness world.While working to develop a global
transcendental justifications, such as a dependencepresence for a titanium material, parts & accessories
on faith, the supernatural or divinely revealed texts.distributor for the global eyeglass industry for 5
Humanists endorse universal morality based on theyears, Cam saw the difficulties small/medium sized
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solutions to our social and cultural problems cannot bebusinesses outside of Japan. He decided they needed
parochial."[10]Humanists generally believe thehelp.Currently Cameron owns and operates a
following:[11]1. Humanism is a philosophy focused uponone-man (one dog) SOHO business designed to help
human means for comprehending reality. Humanistsforeign and Japanese companies in a variety of
make no claims to possess or have access toindustries come together in business in a very
supposed transcendent knowledge.2. Humanism is aefficient, effective, and cost-effective successful
philosophy of reason and science in the pursuit ofmanner.
knowledge. Therefore, when it comes to the