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Maslow on My Mind: How Maslow's Hierarchy of Needs Affects Business and Society

Introduction: Maslow in the Big Humanism is a philosophy of reason and
AppleAbraham Maslow was born in New York science in the pursuit of knowledge.
in 1908 to poor, uneducated Russian Therefore, when it comes to the question
immigrants. He was the oldest of seven of the most valid means for acquiring
children, and therefore pushed by his knowledge of the world, Humanists reject
parents to succeed in education where arbitrary faith, authority, revelation,
they had not. Originally studying to be a and altered states of consciousness.3.
lawyer, he found it to be of little Humanism is a philosophy of imagination.
interest and eventually shifted over to Humanists recognize that intuitive
psychology where he excelled. Maslow went feelings, hunches, speculation, flashes
on to receive his PhD in Psychology at of inspiration, emotion, altered states
the University of Wisconsin, under the of consciousness, and even religious
tutelage of Harry Harlow, famous for experience, while not valid means to
experimentation with rhesus monkeys and acquire knowledge, remain useful sources
attachment behavior. After some time he of ideas that can lead us to new ways of
returned to New York and began studying looking at the world. These ideas, after
human sexuality. In addition to this they have been assessed rationally for
study, during the years of teaching, he their usefulness, can then be put to
had the opportunity to meet many work, often as alternate approaches for
well-respected psychologists which solving problems.4. Humanism is a
further helped to shape his thoughts on philosophy for the here and now.
the human needs. The final event which Humanists regard human values as making
led Maslow to move in the humanistic sense only in the context of human life
direction came from the study of the rather than in the promise of a supposed
development of the concept of life after death.5. Humanism is a
"self-actualization". It was this study philosophy of compassion. Humanist ethics
that led Maslow to develop his famous is solely concerned with meeting human
Hierarchy of Needs Theory.[1]Food for needs and answering human problems--for
thought: What humans really needUntil both the individual and society--and
Maslow began to develop his theories, devotes no attention to the satisfaction
most studies on human nature focused on of the desires of supposed theological
biology, achievement or power to explain entities.6. Humanism is a realistic
the forces that drive us.Maslow philosophy. Humanists recognize the
postulated that there were five levels of existence of moral dilemmas and the need
basic needs that every human attempts to for careful consideration of immediate
attain: and future consequences in moral decision
Externally-Satisfied Needs (basic needs making.7. Humanism is in tune with the
that every individual must satisfy before science of today. Humanists therefore
they can progress).1. Physiological - I'm recognize that we live in a natural
hungry.2. Safety - I'm universe of great size and age that we
scared.Internally-Satisfied Needs (needs evolved on this planet over a long period
leading to enlightenment and of time, that there is no compelling
understanding.3. Social - I'm lonely.4. evidence for a separable "soul," and that
Esteem - I can't.5. Self Actualization - human beings have certain built-in needs
I can!In the 1970s, Maslow further split that effectively form the basis for any
this hierarchy up into a total of eight human-oriented value system.8. Humanism
levels:[2]1) Physiological: hunger, is in tune with today's enlightened
thirst, bodily comforts, etc.;2) Safety social thought. Humanists are committed
security: out of danger;3) Belonging and to civil liberties, human rights,
Love: affiliate with others, be accepted; church-state separation, the extension of
and4) Esteem: to achieve, be competent, participatory democracy not only in
gain approval and recognition.5) government but in the workplace and
Cognitive: to know, to understand, and education, an expansion of global
explore; (new)6) Aesthetic: symmetry, consciousness and exchange of products
order, and beauty; (new)7) and ideas internationally, and an
Self-actualization: to find open-ended approach to solving social
self-fulfillment and realize one's problems, an approach that allows for the
potential; and8) Self-transcendence: to testing of new alternatives.9. Humanism
connect to something beyond the ego or to is in tune with new technological
help others find self-fulfillment and developments. Humanists are willing to
realize their potential. (new) (This take part in emerging scientific and
concept is relatively new and many technological discoveries in order to
authors such as Dr. Stephen covey express exercise their moral influence on these
similar views.)[3]Another way to look at revolutions as they come about,
the Needs is to break it into "D-Needs" especially in the interest of protecting
(Deficiency) and "B-Needs" (Being). the environment.10. Humanism is, in sum,
Maslow believed that the deficiency a philosophy for those in love with life.
needs, once satisfied ceased to be a Humanists take responsibility for their
driving force for the individual, and own lives and relish the adventure of
they were then free to move upward to being part of new discoveries, seeking
developing themselves.If we follow the new knowledge, exploring new options.
traditional hierarchical form, we can see Instead of finding solace in
that each need forms the basis of the prefabricated answers to the great
next need above it in the pyramid. questions of life, Humanists enjoy the
Without these previous foundations, open-endedness of a quest and the freedom
Maslow believed that it is impossible to of discovery that this entails.What is
move on to the next stage in the holding us back?If reaching the summit of
hierarchy.[4]In spite of the fact that it the mountain of self-actualization were
is very well-known and intrinsically easy, everyone would be enlightened,
comforting, there seems to be little hard happy, hard-working, creative, and
evidence that the theory actually applies wealthy. We would all strive to take
to people in general. Even Maslow responsibility for our actions, and
admitted to this.[5]A learning attempt to improve the situation around
experienceMaslow's Hierarchy of Needs has us by developing new and unique ideas.
had a dramatic influence on the field of Unfortunately, this is not happening.
education. Traditional beliefs regarding What is holding us back from reaching our
educational methodology have shifted to a "fully functional, healthy personality"?I
more humanistic approach, with the focus concur with Maslow that society and the
on meeting the students' basic needs in education system are preventing
order to assist them to progress.The most individuals from reaching their full
important goal in education is to learn, potential. Here is what Maslow has to say
followed by developing an understanding on the matter:"The state of being without
of the material to retain it, and apply a system of values is psychopathogenic,
it in life. In order to do this, the we are learning. The human being needs a
students need to be motivated enough to framework of values, a philosophy of
work hard to achieve this goal. Without life, a religion or religion-surrogate to
motivation to learn it is unlikely that live by and understand by, in about the
the education will succeed to the extent same sense he needs sunlight, calcium or
that it is intended.In order to maximize love. This I have called the "cognitive
this motivational desire, the educators need to understand." The value- illnesses
need to attend to the needs of the which result from valuelessness are
student. By understanding Maslow's called variously anhedonia, anomie,
Hierarchy of Needs, teachers can work apathy, amorality, hopelessness,
toward realizing the basic needs that cynicism, etc., and can become somatic
develop the foundation for higher illness as well. Historically, we are in
learning, or actualization.Here is an a value interregnum in which all
example of how the school can meet the externally given value systems have
basic needs of the students:If the school proven failures (political, economic,
understands that in order to function at religious, etc.) e.g., nothing is worth
school, students need the basic dying for. What man needs but doesn't
physiological needs satisfied before they have, he seeks for unceasingly, and he
can absorb their studies, they may becomes dangerously ready to jump at any
consider providing lunches if a great hope, good or bad. The cure for this
deal of the students do not have their disease is obvious. We need a validated,
own. This would then propel the learners usable system of human values that we can
to the next level. By fostering a believe in and devote ourselves to (be
trusting, safe environment, with a willing to die for), because they are
classroom social network, and providing true rather than because we are exhorted
praise in the form of positive to "believe and have faith." Such an
reinforcement from the teachers, the empirically based Weltanschauung seems
students will be able to focus on their now to be a real possibility, at least in
learning.[6]A real example that has come theoretical outline." [12]If society is
up near the end of the 20th century with not instilling the proper values into the
respect to this is the problems that have youth of today, they are unable to
arisen due to the beliefs on "special develop a healthy outlook on life. This
education". During the 70s and 80s when will hamper their journey to
where the traditional beliefs of self-actualization. The education system
segregating children with special needs is also currently not providing the
(physical, intellectual, or emotional) proper morals, and positive, nurturing
was employed in the school system environment for students in order for
anomalies arose that called into question them to grow. The schools need to focus
these beliefs. It was believed that by on the areas of Maslow's Hierarchy of
placing these students in separate Needs that are deficient in the student
learning atmospheres they would be able body, nurture them, and help their
to learn at a pace more appropriate to students to excel in ways that go deeper
their abilities, receive special than just good grades.Summary: Change
attention and eventually progress through Your Socks, Change Your AttitudeIn the
the system to receive the same education contemporary business world, a
at the end of the program. As it turns product-centered business style is no
out, this did not happen and the longer successful. Companies must now,
children's learning was more than ever before, develop a
hampered.[7]Managing expectationsFocusing consumer-centric approach to business.
on such human needs for successful The market is demassifying, and this
motivation can very easily be ported over means that individual needs must be
to the business world and applied in the met.In order for the education system to
field of Management. In fact, Maslow produce individuals that can reach the
himself became fascinated with the field peak of Maslow's pyramid, the schools
of management and attempted to explain should also take a similar approach and
the ability of good managers to motivate rather than focus on the product
their employees using a solid (education), they should instead focus on
understanding of the Hierarch of Needs. meeting the needs of the client
He even went so far as to regularly visit (student). This will by no means be an
a high-tech company in California to easy task for it requires a tremendous
study the management practices in the amount of time and energy on the part of
1960s. Maslow discovered that managers the supplier (schools), but the end
who treat their subordinates with trust results will produce a much more
and respect created an environment that satisfied customer who is able to benefit
promoted a better work situation and from the interaction.Maslow lists 10
improved productivity.Peter Drucker, the points that educators and teachers ought
famous management guru has said that to consider in order to change their
"Maslow's contribution to management was style so as to move toward the
a big one. He pointed out hat you have to self-actualization of the individual. A
have different personnel policies for summary of these points can be found
different people in different situations below:1. Be true to yourself.
for them to be truly effective."[8]Why 2. Do not be bound by your culture.
'Y'?Theories X and Y, as developed by 3. Discover your calling.
Douglas McGregor fit very nicely into the 4. Life is precious.
Needs Theory. If humans are intrinsically 5. Do not judge people.
searching for something to help propel 6. See to the satisfaction of basic
them to the next level, and have an needs.
internal desire to progress, and give 7. Take time to smell the roses.
back to society, as is believed by the 8. Learn self-control.
followers of "Theory Y", then it goes to 9. Don't sweat the little things.
reason that the humanistic approach, as 10. Make the right decisions.These can
laid out by Maslow would assist these and should be applied to all aspects of
individuals in reaching their goals. If life, from your private time, through
we believe that human nature responds education and even in the work
best to a positive, nurturing atmosphere, environment in order to work toward
then managers that hold the following improving yourself and
beliefs with respect to their staff society.References1. C. George Boeree,
should be able to raise them up higher in 'Abraham Maslow, 1908-1970', Huitt, W.
an attempt to improve productivity, and (2004). Maslow's hierarchy of needs.
the individual goals of the worker:1. Educational Psychology Interactive.
Employees view work as natural.2. Valdosta, GA: Valdosta State University.
Commitment to goals leads to Retrieved [date] from, Stephen R. Covey,
self-direction and self-control.3. People 'The 8th Habit, From Effectiveness to
will look for situations where they can Greatness', FranklinCovey Co., Free
receive accountability for their work.4. Press, 2004.4. Wikipedia, 'Maslow's
Decision-making on various levels can be Hierarchy of Needs', Educational
spread among the company and not be the Psychology Interactive6. Jones, Michael.
sole responsibility of upper "Maslow's Hierarchy of Needs Can Lower
management.[9]What's 'Humanism' got to Recidivism." Corrections Today 66.4
do, got to do with it?Humanism is the (2004): 18-22.7. Norman Kunc, 'The Need
"third force" in psychology, following to Belong: Rediscovering Maslow's
the traditional studies of behaviorism Hierarchy of Needs', Axis Consultation
and psychoanalysis. Maslow, Carl Rogers, and Training Ltd,, 1998.8. Excerpted
Rolly May and many others helped to from Maslow on Management, by Abraham H.
advance this way of looking at the human Maslow, with Deborah Stephens and Gary
condition.Humanism has a long history Heil, 1998.9. Robbins, Stephen P.,
going back to the times of the Greek 'Essentials of organizational behavior,
philosophers of the 6th century BC. It eighth edition', Pearson Education Inc.,
has come forward in time and developed 2005, p5010. Wikipedia definition for
into three broad categories: religious, 'humanism', Frederick Edwards, 'What is
secular, educational humanism. When Humanism?', American Humanist
people discuss "humanism" they generally Association, 1989, Maslow, A., & Lowery,
mean the understanding of secular R. (Ed.). (1998). 'Toward a psychology of
humanism. being (3rd ed.)', New York: Wiley &
"Humanism is a broad category of active Sons.Cameron Switzer
ethical philosophies that affirm the Intrmarket Solutions
dignity and worth of all people, based on Fukui,
the ability to determine right and wrong Japan====================================
by appeal to universal human qualities- =========Cameron has lived and worked in
particularly rationality, common history, Japan for over 15 years. Originally a
experience, and belief. Humanism is a researcher and educator he has a penchant
component of a variety of more specific for details and a natural born flair for
philosophical systems, and is also communication "soul to soul". His
incorporated into some religious schools extensive experience in the culture,
of thought.Humanism entails a commitment coupled with language fluency and a deep
to the search for truth and morality understanding of Japanese ethics, morals
through human means in support of human and thought processes has allowed him to
interests. In focusing on the capacity develop a special niche market in the
for self-determination, humanism rejects business world.While working to develop a
transcendental justifications, such as a global presence for a titanium material,
dependence on faith, the supernatural or parts & accessories distributor for the
divinely revealed texts. Humanists global eyeglass industry for 5 years, Cam
endorse universal morality based on the saw the difficulties small/medium sized
commonality of human nature, suggesting companies were having trying to expand
that solutions to our social and cultural their businesses outside of Japan. He
problems cannot be decided they needed help.Currently
parochial."[10]Humanists generally Cameron owns and operates a one-man (one
believe the following:[11]1. Humanism is dog) SOHO business designed to help
a philosophy focused upon human means for foreign and Japanese companies in a
comprehending reality. Humanists make no variety of industries come together in
claims to possess or have access to business in a very efficient, effective,
supposed transcendent knowledge.2. and cost-effective successful manner.




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